Free revenue model template
A revenue model template built for fast-scaling startups
Stop building your financial foundations from scratch. Download a clean, customisable spreadsheet to model your growth channels and project ARR without breaking formulas.
- Used by 500+ founders
- Google Sheets and Excel compatible
- No credit card
What's inside
Three modules, pre-wired and formula-linked
Nothing breaks when you start editing.
Driver-based forecasts
Input traffic sources, conversion rates, sales cycles and average contract values. Monthly and annual revenue projections update as you tune each lever.
- Website traffic and organic conversion inputs
- Outbound pipeline volume and close rate
- ACV per segment
- MRR auto-rollup
Cohort-based churn
Retention logic that accounts for monthly and annual churn over time. See exactly how many customers you need to acquire each month to hit ARR targets.
- Monthly and annual cohort survival curves
- Net revenue retention calculator
- Churn-offset acquisition targets
- Expansion MRR and upsell modelling
Scenario toggles
Flip between conservative, base and aggressive growth targets with a dropdown. Present multiple futures to investors without duplicating the spreadsheet.
- One-click scenario toggle
- Linked assumption cells across tabs
- Investor-ready scenario summary
- Month-by-month delta view
| Metric | Value |
|---|---|
| Total ARR (Year 1) | £124,800 |
| Total ARR (Year 2) | £387,600 |
| Total ARR (Year 3) | £952,400 |
| Active customers (end Y1) | 104 |
| Avg NRR | 108% |
| Churn rate (monthly) | 1.8% |
Preview only. The template has full monthly breakdowns across 36 months.
The natural next step
When to move beyond a static spreadsheet model
A template is perfect for day one. But spreadsheets have a ceiling, and most teams hit it within six months.
Life with a static spreadsheet
- Formulas break silently when someone pastes the wrong cell
- Actual revenue must be re-keyed every month
- Version chaos: “final_v3_REAL_USE_THIS.xlsx” gets emailed around
- No audit trail, so nobody knows who changed what
- Three or more revenue streams turn the model into spaghetti
Life with Uniflow
- Live revenue pulled automatically from your connected stack
- Scenario toggles update every metric in under a second
- Full version history and role-based access
- One-click board pack export, always up to date
- Add revenue streams without rebuilding the model
Once your model is locked in, connect your actual stack to Uniflow and this static revenue model becomes a live, automated dashboard. No re-keying, no formula corruption, no version chaos.
FAQ
Before you download
B2B SaaS founders, startup CFOs and finance leads who need a clean, credible revenue model for investors or internal stakeholders. It works for pre-revenue seed companies stress-testing assumptions and for Series A businesses tracking actuals against plan.
A Google Sheets file with edit access, so you can copy it to your own Drive immediately. It is also compatible with Microsoft Excel (xlsx) if you prefer to work locally.
No. Every input cell is labelled and colour-coded. Formulas are unlocked for advanced users, but the default logic is designed for first-time founders. A short written guide explaining each tab is included.
The template is a static starting point for day one. Uniflow is the live version: once your model structure is validated, Uniflow connects to your actual data (Xero, QuickBooks, Stripe and more) and turns the static projections into a continuously updated dashboard.
Yes. The template is yours to use, copy and share. We only ask that you do not redistribute it commercially or repackage it as your own product.
Ready to model your revenue?
Download the template now, then graduate to live numbers when you are ready.