Metrics library

The financial metrics investors expect you to know

Clear formulas, strategic breakdowns and practical KPI examples so you can track your company's health accurately, and say what each number means when asked.

Why one source of truth

Metrics only mean something when they share a data source

Tracking decoupled indicators across separate tools introduces blind spots. Your startup metrics, balance sheet positions and ledger line items need to reconcile to the same numbers.

Categories

Three families of operating metrics

Liquidity metrics

Formulas tracking immediate cash strength, such as the working capital ratio and the quick ratio.

Growth and efficiency metrics

Indicators of capital output quality, such as the LTV:CAC ratio and the magic number.

Runway analytics

Core calculations mapping burn thresholds, such as net burn rate and months of runway.

Metrics directory

Core performance metrics, defined

Runway analytics

Net burn rate

The rate at which a company spends its cash reserves in excess of its inbound receipts over a monthly timeframe.

FormulaTotal cash payments − total cash receipts
Growth and efficiency

LTV to CAC ratio

Compares the total lifetime economic value of a customer segment against the net acquisition cost deployed to win them.

FormulaCustomer lifetime value ÷ customer acquisition cost
Liquidity

Working capital ratio

Measures a business's capability to settle short-term debts and liabilities using its immediate current assets.

FormulaCurrent assets ÷ current liabilities

From formula to dashboard

Turn raw data into live operational dashboards

Compiling bank balances, sales pipelines and ledger entries by hand to calculate these metrics means delayed tracking and calculation errors. Uniflow connects to your transactional layer and streams them live.

  • Burn, runway and cash on one screen
  • LTV, CAC and margins from your real revenue data
  • Every metric traceable back to the ledger line
Uniflow sales dashboard with revenue distribution and a five-year projection

Automate your financial analytics

Connect your accounts and get every metric on this page calculated for you, refreshed on every sync.

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